To the long list of crimes against humanity let’s add this one: “Vellichor” by The Trusted has just 2,600 views on YouTube. Pop isn’t dead. But modern popular musical taste might just be on life support.
“Vellichor” was released in late 2021 and I’ve been playing it ever since. It’s a perfect combination of instrumentation, vocals, beat, and theme. It’s as beautiful as new pop gets these days.
Edgy pop with a retro feel that sings about nostalgia. “Vellichor” gathers all good things from Brit-pop and gives it a modern-retro sound. Just like you read it. Listen to The Trusted’s new heart-racing single, a trip to the past and a gift to your present.
https://lessthan1000followers.com/2021/10/14/the-trusted-vellichor/
Vellichor is a modern term meaning (link) “The pensive nostalgia and temporality of used bookstores; the feeling evoked by the scent of old books or paper.”
Merging sensational synths with blissful guitars and thumping bass, their new single Vellichor possesses a retro-meets-electro vibe which, once again, emphasises the band’s equal love for modern and vintage sounds. Vellichor is a relatively new word and The Trusted chose it for their song title in order to explore the sense of time passing, and the discontentment one can feel with the course that life takes.
https://giggoer.com/2021/10/20/the-trusted-song-review-vellichor/
“Tunes I Dig” reacts to “Vellichor” in the video below.
Bittersweet is the new black, right? Well maybe. “Vellichor” is all about that, delivering what you came for but not letting you forget that you can’t keep it forever.
Such is the stuff of nostalgia and memory. Like the smells in a used book store, raising anticipation of discovering stories…or maybe discovering a great new tune.
What did you come for?
LINKS: https://www.thetrusted.co.uk/
Possessing an irresistible charm, an undeniable wit, and an infectious personality shining through their adventurous brand of youthful punked-up indie rock, The Trusted are both a refreshing tonic, and a barrage of fireworks rolled into one. Seamlessly switching from mellow, artfully constructed melodic thoughtfulness into wild, explosive moments of raucous brilliance, there’s a surprise around every corner within The Trusted’s music and songwriting, all executed with an undeniable measure of passion and grit.
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